Social Media Week

This Week in Social Media is proud to present Robert Tercek's speech from the Casual Connect Conference, entitled "Beyond Play: Gaming in the Connected Age." As innovation, adaptability, and creativity become increasingly important, applied game theory moves beyond entertainment to open a huge market that will reward companies that are willing to engage an active audience. Robert shares his insights into the startling evolution of gamification.

TIMECODES

00:00 Introduction
01:00 Topic for the day: Games Everywhere, and why Robert is a skeptic
02:28 Jeopardy Online; taking traditional games online and why some take off, some don't
04:30 How games reflect our times
06:09 The most popular game in the world: CityVille
8:49 Where's the game in CityVille? Giving gifts!
9:39 Zynga's 'spamming model'
10:40 Social obligation and social gaming
12:00 Zynga's symbiotic, but captive, relationship with Facebook
12:49 Gamification sucks! What are we talking about when we talk about gamification.
15:20 Gamification is the datamining business
15:44 Jane McGonigal's Vision
17:00 Idealists vs. Realists
18:58 Pointification of Life and BF Skinner
21:30 Foursquare+Groupon+Zynga= Giant Habitrail
23:00 TaskRabbit
23:50 An appeal to game developers to do better
24:10 Convergent technology
25:10 Apple has enough cash to buy all the other mobile companies
26:30 The collapsing cycle of innovation
29:00 Augmented reality
32:30 The "One Ring" of social gaming= NFC
34:50 60% of what is purchased on phones are games
36:08 Ford Fusion has a built in game
37:30 The revival of the "Fun Factor"
38:00 Bringing back mythology into games using secrets
40:00 Transgression as a driving force in games
42:20 Games are entirely too nice
43:40 Modern Mythology
48:50 The most powerful stories are the ones that say the monster is within you
49:25 Spectacle
51:00 Deception- Featuring Marco Tempest
56:00 Closing

We want to hear from you! To tell us who you'd like to see as a guest and what hot topics in social media you're interested in, email TWiSocialMedia@thisweekin.com

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