LiveView for Cycle Hire Widget

LONDON, ENGLAND, 2nd December 2010

To coincide with the opening of the Barclays Cycle Hire Scheme to casual users, Little Fluffy Toys Ltd is proud to present an innovative breakthrough in cycling safety and convenience by using the new Sony Ericsson LiveView to help you find cycle hire docking stations in London.

Cycle Hire Widget for Android by Little Fluffy Toys Ltd is relied upon by thousands of Londoners to help them find docking stations for the Barclays Cycle Hire scheme. But when riding along and you want to find out whether your nearest docking station has any slots free, it can be frustrating and even dangerous to get out your phone, unlock it, touch the widget, start the app, switch to the map, and so on - when all you really want to know is: where is the docking station, and does it have any slots available?

The LiveView facilitates an innovative one-click solution to this problem.

LiveView is a small second screen for your Android 2.x phone (any brand, not just Sony Ericsson) that wraps around your wrist or clips to your clothing. By starting Cycle Hire Widget on the LiveView, it communicates wirelessly over Bluetooth with the phone in your pocket and starts up Cycle Hire Widget, and then the LiveView displays the status of the nearest three docking stations on its wristwatch display - all without touching your phone.

"We are delighted to be able to solve the problem of quickly and safely finding a docking station whilst riding your Boris Bike out on the roads," said Kenton Price, Chief Architect of Little Fluffy Toys Ltd. "Both myself and our Chief Technical Officer Reuben Harris are avid users of the Barclays Cycle Hire scheme, and whilst we know first-hand as well as from customers the tremendous value that Cycle Hire Widget brings to Android users, one of the sticking points for us was when we came to drop off a bike, having to pull over onto the pavement in order to find the docking station and whether it has any slots available. Now that Cycle Hire Widget supports the Sony Ericsson LiveView, this one-click solution makes finding a docking station safer and more convenient than getting your phone out of your pocket.

"The LiveView is the first of a new class of second-screen device to complement your mobile phone. Sitting on a bus yesterday and wearing the LiveView as a watch, I felt it vibrate to indicate Facebook and Twitter notifications and incoming emails, and it felt like a fledgling tug from the future. These second-screen devices are going to become smaller, cheaper and more powerful, and we are delighted to be there at the start."

LiveView for Cycle Hire Widget is now available free on Android Market - it can be downloaded directly, or through the Sony Ericsson LiveWare application. It should be installed alongside Cycle Hire Widget Pro.

Furthermore, to welcome casual users to the unbounded joys of Barclays Cycle Hire, we have cut the price of Cycle Hire Widget Pro to just 99p until 8th December 2010.

Please visit our website at www.littlefluffytoys.com