Fuel It
Nike wants you to be more active and has unveiled a new high-tech wristband to help you track your activity.
During a media launch event in New York City some of Nike's executives and star athletes showed off the new power gadget.
It's called the Nike Plus Fuel Band. Nike partnered with Apple to create a new mobile phone app that will compile data, and allow you to share and compare it with friends on line. The wristband goes on sale in the US on February 22, in the UK on May 1.
The Nike Plus Fuel Band tracks all movements, from swimming to running and biking.
Basketball star Kevin Durant was also on-hand at the launch. The Oklahoma City Thunder player said he was excited about Nike's new gadget.
"It's great that it gives you a chance to kind of visually see where you are at as an athlete. We live in such a visual world right now that if you see throughout the morning you are kind of slow and then you pick it up throughout the day. If you see that, that kind of helps you get better as an athlete and I think for myself with such a shortened season in the NBA that can kind of help me and tell me what I need do to get better as a player. So I'm glad I'm a part of this campaign, I'm looking forward to using it more and more."
For now, the Nike Plus Fuel Band is only compatible with the iPhone, but the company said an Android application should be released soon.
During a media launch event in New York City some of Nike's executives and star athletes showed off the new power gadget.
It's called the Nike Plus Fuel Band. Nike partnered with Apple to create a new mobile phone app that will compile data, and allow you to share and compare it with friends on line. The wristband goes on sale in the US on February 22, in the UK on May 1.
The Nike Plus Fuel Band tracks all movements, from swimming to running and biking.
Basketball star Kevin Durant was also on-hand at the launch. The Oklahoma City Thunder player said he was excited about Nike's new gadget.
"It's great that it gives you a chance to kind of visually see where you are at as an athlete. We live in such a visual world right now that if you see throughout the morning you are kind of slow and then you pick it up throughout the day. If you see that, that kind of helps you get better as an athlete and I think for myself with such a shortened season in the NBA that can kind of help me and tell me what I need do to get better as a player. So I'm glad I'm a part of this campaign, I'm looking forward to using it more and more."
For now, the Nike Plus Fuel Band is only compatible with the iPhone, but the company said an Android application should be released soon.
Fuelit Calculator is a wonderful tool with a very neat and easy to use interface so that you can easily visualize how much fuel you’re buying and how
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